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devoluciones-en-retail

Returns in Retail: Challenges and Opportunities

Un proceso cada vez más protagonista en el customer journey Las devoluciones se han convertido en una pieza clave del…
fidelizacion-del-cliente

Future of Customer Loyalty 2025: Beyond Points and Price Discounts

Customer loyalty has been changed irreversibly Traditional schemes such as accruing points, couponing, or discounts with volume purchased were all…
experiencia-phygital

Phygital Experience in 2025: How Stores Are Revolutionizing Shopping

What Does the So-Called Phygital Experience Really Mean Today? When we talk about the idea of the phygital experience, we…
nearshoring-retail

Retail nearshoring: How Proximity Is Redefining the Shopping Experience

What is Nearshoring and Why Does It Have a Retail Impact? Retail nearshoring is the movement of production or distribution…
nearshoring en la moda

Nearshoring in Fashion: An Opportunity to Rethink Retail

¿Qué es el nearshoring en la moda? El nearshoring en la moda es una estrategia que implica trasladar la producción…
estartegias-de-fidelizacion

Evolution of Loyalty Strategies: New Ways to Connect with the Customer

Why are Strategies of Loyalty Changing? The evolution of loyalty strategies is not an accident—it is a direct reaction to…
Texting sms to a friend. Cropped shot of a woman with shopping bags using her smartphone while standing on city street outdoors

Perceived Value by the Consumer: How to Stand Out from the Competition

What Is Perceived Value for the Consumer? Perceived value to the consumer is a subjective judgment that each consumer makes…
Estrategias-de-valor-en-retail

Value Strategies in Retail:How to Differentiate Yourself and Gain Customer Loyalty

We exist in an era in which consumers no longer seek only price. Now, the road to prosperity is in…
digital detox

Digital Detox

Digital Detox: How to Unplug and Reconnect Today, screens are part of our lives. But they are also the major…
ia-en-retail

AI in Retail

Artificial Intelligence in Retail: A Revolution in Commerce Artificial intelligence (AI) is revolutionizing the retail industry by transforming both physical…
tendencias-marketing

7 Marketing Trends 2025

Marketing in 2025 will be driven by technological innovation, sustainability, and emotional connections with customers. Brands that hop on these…
Optimización-de-las-operaciones-de-recogida-de-pedidos

Optimization of Order Picking Operations II

The optimization of order picking operations is a crucial factor in the success of any logistics or distribution business. In…
El auge del mercado de segunda mano

The Rise of the Second-Hand Market: A Passing Trend or a Sustainable Movement?

El mercado de segunda mano está viviendo un renacimiento. En los últimos años, el interés por los productos de segunda…
category-manager-vs-product-manager

Category Manager vs Product Manager: Key Differences and Complementary Roles

Introduction The strategic management of products and categories is crucial to the success of any organization. While the terms Category…
optimización-de-las-operaciones-de-recogida-de-pedidos

Optimising Order Picking Operations: Key Strategies to Improve Efficiency

Order picking operations are among the basic optimizations for any store dealing in inventories, as it directly impacts productivity and…
clikc-collect-during-christmas-shopping

The Rise of Click & Collect During Holiday Shopping

Click & Collect, a hybrid shopping model where customers purchase items online and pick them up in-store, has rapidly grown…
deman-driven-retail

Demand-Driven Retail: The Key to Meeting the Needs of Today’s Consumer

The retail industry happens to be one that generally changes with the pace of times, changing needs, and expectations of…
retail-hibrido

Hybrid Retail: The Evolution of Commerce in the Digital Age

Digitalization, technological innovation, and changing consumer habits have given rise to a new paradigm: hybrid retail. This concept, which merges…
logistica-sostenible

Reusable Packaging Logistics: How to Implement an Efficient and Sustainable System

While internally moving complicated reusable packaging systems can be challenging, it is at the same time one of the greatest…
logistica_sostenible

Sustainable Regulations for Logistics: Agenda 2030

Sustainable Transformation in Logistics: Meeting Agenda 2030 Regulations for a Greener Future The UN’s Agenda 2030 and the SDGs have…
fashion-post-cover

The Adventure of the Fashion Shopping Basket: How Clothing Stores Can Improve

Presenting Ellen Grace Jones: a fashion journalist with an impeccable career and a distinctive vibrancy, who has left her mark…
big-data-retail

Big Data in Retail: The Revolution of Commerce

Introduction Retail is a constantly evolving industry, and adopting new technologies has become very important. In such a context, Big…
generacionZ-consumidores

Generation Z’s consumer behavior

The Generation Z Consumer: Keys to Conquering the Future of Retail Generation Z, born between the mid-1990s and early 2010s,…
buy now, pay later

Buy now, pay later in physical retail stores

The Rise of BNPL in Physical Retail In a world where flexibility and convenience are becoming increasingly important to consumers,…
marketing-influencers

Influencer Marketing in Fashion: Trends and Challenges in 2024

“Having been rapidly changing these last years, influencer marketing in fashion now seems to be the inalienable brand tool. With…
customer-value

Customer Value: The Key to Your Business Success

In the retail world, understanding customer value has become a fundamental pillar for the success of any business. In this…
private-label

Private Label: Key Allies in Retail Growth

Shopping Baskets: Driving Private Label Success In a rapidly growing market for private labels, shopping baskets are emerging as key…
consumidores-aman-dupes

Consumers love dupes: A growing trend

In recent years, “dupes” have become an unstoppable phenomenon in the world of consumerism. Increasingly, consumers are embracing dupes, opting…
catman-en-retail

Catman in Retail: Evolution from Catman 2.0 to 3.0

Intro There is a methodology called Catman in retail to enable companies to organize and present their products to maximize…
IA-Generativa-en-el-sector-moda

Generative AI in the Fashion Industry

Today, we bring you a new article focused on the fashion sector, which plays a crucial role in retail. Generative…
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