Your baskets in the right place
Many establishments place baskets at the entrance. But is this the best place? Placing your baskets in the right place, as well as choosing baskets of the appropriate size for our establishment, are essential to increasing the sales of our business. Here are some tips: Contrary to what most stores and supermarkets think, it is recommended not to place baskets at the entrance to the establishment. The shopper generally ignores them because their goal is to locate themselves in the store and explore their aisles in order to get the product they have in mind. Consequently, the buyer will have access to it without having taken any basket and time in the store. And therefore the quantity of products purchased will depend on their physical limitations. To avoid this, the baskets should be placed a few meters further away. Emmezeta department stores are one of the chains currently using this system. In Serbia and Croatia, they have placed baskets in the corridors of all their factories. They thus avoid customer leaks due to a lack of equipment. On the other hand, stacks of baskets must be kept available to customers. If your customers have their hands full, they won’t be able to bend or move comfortably. Therefore, if we want them to pick up a basket, they will need the greatest facility to drop off the products.
Have your employees offer baskets to customers with 3 or more products
This will not only benefit the buyer who will appreciate the gesture, but will also help reflect a positive image of your establishment. This way the customer will feel cared for. The shopping cart will allow you to easily explore the rest of the store. As well as viewing the products comfortably. As a result, he will stay in the store longer and buy more.
Choose the right basket for your establishment
Not all shopping carts are suitable for all types of stores. Analyze the products you sell, as well as the amount your customers usually buy. A handbasket or a basket of around 32L on wheels could be sufficient for small or medium-sized establishments. It would be sufficient for light and bulky products, where customers usually purchase a small quantity of products. Self-service and convenience stores, fruit and vegetable stores, or airport stores could be suitable for this type of basket. On the contrary, establishments offer bulky products. For example, toy stores, sports stores, DIY stores, garden centers, or supermarkets will need 54L wheeled baskets or trolleys. When choosing the basket, the image of the establishment will also play an important role. Thus, drugstores, perfumeries, or delicatessens will need a classy basket, and supermarkets and grocery stores, more classic baskets. Logically, the more capacity and comfort a basket offers, the buyer will stay longer in the store.
Sign up for our newsletter and be the first to receive our articles!
