Have you seen the latest song by Shakira and Ozuna and wonder where to find the Monotonía video clip basket?
“Monotonia”, the new video clip, shows Shakira carrying our FIT basket on her arm. In the first seconds of the video, you can see how little by little she is filling it with products to alleviate her pain.
THE ERGONOMIC BASKET IMPROVES THE SHOPPING EXPERIENCE
FIT can break the monotony of conventional hand baskets. One of its longitudinal sides is curved and adapts perfectly to the silhouette of the person who is carrying it. The fact that the resting part of the basket’s weight distributes the load and makes the user experience much better since the basket weighs less on the arm!
We have calculated that the basket design allows 47% of its weight to rest on the body.
MORE ERGONOMICS INCREASES THE AVERAGE PURCHASE TICKET
We practically managed to distribute almost half of the entire weight of the basket, and the user enjoys their shopping experience more. Thanks to being comfortable, the user usually spends more time in the store. This means a higher average sales receipt since they can purchase more items.
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