vior. Try to predict, based on different data, what he will do or his reaction to the strategies you implement. By generating the right stimuli, you’ll be more inclined to buy. Therefore, it is convenient to discover which ones work and use them to promote a product.
One of the areas he studies is the effects of emotions, a fundamental element in achieving a sale. They are capable of generating actions, sometimes impulsive, in the face of the correct stimulus. In many situations, the buyer will not be aware of what led to their decision. But do not think that it is a crude manipulation, since the underlying idea is to find the most attractive way to sell.
For example, the fact that supermarkets opt for long and narrow aisles is not just functional. Although it is about optimizing the use of space, it is also a way to encourage sales. By having such an arrangement, the time consumers spend in the store is increased. When they go through a good part of the linear, going back means going further than continuing forward.
In addition, different tools are being applied to study customer reactions. From sensors to eye tracking techniques, they all seek to optimize sales. In fact, they contribute to creating a better emotional experience. Thus, it is possible that a visit to a store becomes something completely pleasant. In this aspect, the chosen music also influences.
Other factors that are taken into account in neuromarketing
The senses and other elements are important to neuromarketing. Sight is one of the most relevant, especially when it comes to marketing food. To attract attention to a piece of meat, for example, light and its intensity can lead to higher sales. A good approach will emphasize freshness, fat marbling and quality, qualities that are taken into account in making a decision.
The height of the shelves and the location of the food also affects. When a customer walks with a cart, the angle of his view is not normal. This goes down a bit, which makes products in a certain position more eye-catching. They are in direct line with the eyes and, in addition, they are within the reach of the children, who will ask their parents to buy it.
Thanks to the appropriate techniques, answering how to promote a product in a supermarket is no longer problematic. It is about getting to know customers and their behavior in depth. Opting for eye-catching labels, appropriate colors or height will increase sales.
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