The digital era in the retail sector is now at its peak. Get to know the retail trends for these Christmas holidays, in a survey conducted by Deloitte.
With Christmas around the corner, the retail sector is ready for an avalanche of shopping. According to a survey conducted by Deloitte in the US, the following retail trends have been observed in consumers:
The online channel will break the record.
Increasingly, humans decide to do shopping by means of the internet. Thus, we avoid long lines, crowds, driving, visiting several shops for the same product, and avoiding a potential lack of stock in the store. The online channel will allow the consumer to:
- Quickly find the desired product
- Compare prices without having to move
- Shop no matter the hour.
It is expected that half of the consumers use the internet, thus being equal to those who decide to drive to a physical store.
Smartphones will be the main tool for shopping.
According to the survey, 8 out of 10 will use their cell phone, where 61% will use it to get store locations, 57% to compare prices, 50% to find information about a product, 51% to read reviews, and the 43% to make a purchase.
Free shipping will prevail.
Up to 60% of online stores will offer this service, in order to compete against Amazon. Furthermore, consumers highly appreciate the fast delivery.
Better shopping experience in-store.
With the aim of attracting customers to their stores and competing against the comfort and promptness offered by the internet, big chains such Toys R Us, Walmart, Kmart, and Target will be offering better service and in-store demos. Therefore they will be creating an emotional link with their customers.
Clothing and gift cards will be top-sellers. Up to 50% of the consumers will go for clothing and 48% for gift cards. Following the list, consumers will choose electronics (36%), books (34%), toys and video games (31%), and cosmetics (22%).
With this data, it can be confirmed that consumers increasingly look for comfort, rapidity, and simplicity, as well as competitive prices and a wide range of products.
Taking advantage of this
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