{"id":8743,"date":"2024-04-02T15:50:37","date_gmt":"2024-04-02T13:50:37","guid":{"rendered":"https:\/\/sbshoppingbasket.com\/?p=8743"},"modified":"2024-04-17T10:24:53","modified_gmt":"2024-04-17T08:24:53","slug":"study-case-leclerc","status":"publish","type":"post","link":"https:\/\/sbshoppingbasket.com\/fr\/blog\/study-case-leclerc\/","title":{"rendered":"Study Case Leclerc: ReBasket: revolutionizing e-commerce logistics in France"},"content":{"rendered":"\n<p>ReBasket a consid\u00e9rablement am\u00e9lior\u00e9 la logistique en France, notamment chez Leclerc, une cha\u00eene de supermarch\u00e9s leader. Ils ont int\u00e9gr\u00e9 ce panier innovant dans leur syst\u00e8me Click and Collect, o\u00f9 les clients passent des commandes en ligne et r\u00e9cup\u00e8rent leurs achats en utilisant leurs v\u00e9hicules.<\/p>\n\n\n\n<p>Leclerc \u00e9tait confront\u00e9 au d\u00e9fi de g\u00e9rer un grand volume de commandes en ligne chaque semaine, soit 3 800, et d&rsquo;encourir des co\u00fbts substantiels li\u00e9s aux sacs en papier jetables. Ils \u00e9taient int\u00e9ress\u00e9s par la recherche d&rsquo;une solution plus durable.<\/p>\n\n\n\n<p>En collaboration avec Shopping Basket, ils ont d\u00e9velopp\u00e9 le ReBasket de 18 litres, sp\u00e9cifiquement con\u00e7u pour r\u00e9cup\u00e9rer efficacement les commandes en ligne de leur commerce \u00e9lectronique.<\/p>\n\n\n\n<p>Les clients re\u00e7oivent leurs commandes dans des paniers ReBasket et laissent un d\u00e9p\u00f4t, qui est rembours\u00e9 lors du retour des paniers lors de leur prochaine visite en magasin. C&rsquo;est ce qu&rsquo;on appelle un service de consignation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/resources.sbshoppingbasket.com\/fr\/es\/ebook-retail-7-point-de-vente\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1241\" height=\"420\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/banner-ebook-pdv-2-fra.jpg\" alt=\"banner-ebook-pdv-2-fra\" class=\"wp-image-8793\" title=\"\" srcset=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/banner-ebook-pdv-2-fra.jpg 1241w, https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/banner-ebook-pdv-2-fra-1024x347.jpg 1024w, https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/banner-ebook-pdv-2-fra-400x135.jpg 400w, https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/banner-ebook-pdv-2-fra-768x260.jpg 768w, https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/banner-ebook-pdv-2-fra-600x203.jpg 600w\" sizes=\"(max-width: 1241px) 100vw, 1241px\" \/><\/a><\/figure>\n\n\n\n<p>Apr\u00e8s deux ans, Leclerc a d\u00e9couvert que la plupart des clients rendent les paniers. Le taux de retour sur le co\u00fbt du panier est tr\u00e8s \u00e9lev\u00e9, entre 90 et 95 %, ce qui repr\u00e9sente des \u00e9conomies significatives par rapport \u00e0 l&rsquo;utilisation de sacs en papier. Con\u00e7u pour supporter 10 000 utilisations, ReBasket promet des \u00e9conomies \u00e0 long terme, avec un amortissement r\u00e9alis\u00e9 en seulement deux mois d&rsquo;utilisation. ReBasket s&rsquo;av\u00e8re durable et rentable avec le temps.<\/p>\n\n\n\n<p>Avec plus de 650 magasins utilisant le syst\u00e8me Click and Collect, Leclerc a reconnu ReBasket comme une solution durable et efficace qui optimise l&rsquo;exp\u00e9rience d&rsquo;achat des clients et favorise la fid\u00e9lit\u00e9.<\/p>\n\n\n\n<p><strong>Regardez la vid\u00e9o du cas de l\u2019\u00e9tude Leclerc&nbsp;:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ReBasket, le panier Click, Collect &amp; Return\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UzCgwhfLAt8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>ReBasket a consid\u00e9rablement am\u00e9lior\u00e9 la logistique en France, notamment chez Leclerc, une cha\u00eene de supermarch\u00e9s leader. Ils ont int\u00e9gr\u00e9 ce panier innovant dans leur syst\u00e8me Click and Collect, o\u00f9 les clients passent des commandes en ligne et r\u00e9cup\u00e8rent leurs achats en utilisant leurs v\u00e9hicules. Leclerc \u00e9tait confront\u00e9 au d\u00e9fi de g\u00e9rer un grand volume de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[184],"tags":[],"class_list":["post-8743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commerce-de-detail"],"_links":{"self":[{"href":"https:\/\/sbshoppingbasket.com\/fr\/wp-json\/wp\/v2\/posts\/8743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbshoppingbasket.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbshoppingbasket.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/fr\/wp-json\/wp\/v2\/comments?post=8743"}],"version-history":[{"count":2,"href":"https:\/\/sbshoppingbasket.com\/fr\/wp-json\/wp\/v2\/posts\/8743\/revisions"}],"predecessor-version":[{"id":8805,"href":"https:\/\/sbshoppingbasket.com\/fr\/wp-json\/wp\/v2\/posts\/8743\/revisions\/8805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/fr\/wp-json\/wp\/v2\/media\/8737"}],"wp:attachment":[{"href":"https:\/\/sbshoppingbasket.com\/fr\/wp-json\/wp\/v2\/media?parent=8743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/fr\/wp-json\/wp\/v2\/categories?post=8743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/fr\/wp-json\/wp\/v2\/tags?post=8743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}