{"id":9860,"date":"2024-10-29T10:15:14","date_gmt":"2024-10-29T09:15:14","guid":{"rendered":"https:\/\/sbshoppingbasket.com\/?p=9860"},"modified":"2026-06-10T16:50:44","modified_gmt":"2026-06-10T14:50:44","slug":"fashion-baskets","status":"publish","type":"post","link":"https:\/\/sbshoppingbasket.com\/en\/connect-magazine\/fashion-baskets\/","title":{"rendered":"The Adventure of the Fashion Shopping Basket: How Clothing Stores Can Improve"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9860\" class=\"elementor elementor-9860\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-531fc950 e-flex e-con-boxed e-con e-parent\" data-id=\"531fc950\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b3ae08 e-flex e-con-boxed e-con e-child\" data-id=\"3b3ae08\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbebe69 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"dbebe69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"222\" height=\"210\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/ellen-j.jpg\" class=\"attachment-large size-large wp-image-9862\" alt=\"ellen-j\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89011af elementor-widget elementor-widget-text-editor\" data-id=\"89011af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Presenting Ellen Grace Jones: a <strong>fashion journalist<\/strong> with an impeccable career and a distinctive vibrancy, who has left her mark in <strong>Vogue Arabia, Huffington Post,<\/strong> and with iconic brands like <strong>Harrods, Bentley, Jumeirah, and PUMA.\u00a0<\/strong><\/em><\/p>\n<p><em>Known for her unique blend of professionalism and flair, Ellen masterfully transforms every story into an unforgettable experience, capturing the industry\u2019s pulse and delivering it straight to the hearts of her readers.\u00a0<\/em><\/p>\n<p><em>She brings that same expertise to the article below, crafted especially for you.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7073a5 e-flex e-con-boxed e-con e-child\" data-id=\"c7073a5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce17f5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ce17f5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107c1f8e elementor-widget elementor-widget-text-editor\" data-id=\"107c1f8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style> .sb-article{ max-width:1120px; margin:0 auto; padding:28px 20px 72px; color:#121212; font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",sans-serif; line-height:1.75; } .sb-article *{box-sizing:border-box;} .sb-hero{ padding:34px clamp(22px,4vw,42px); margin:0 0 34px; background:linear-gradient(180deg,#fbfbfb 0%,#f1f3f5 100%); border:1px solid #e7eaee; border-radius:28px; } .sb-badge{ display:inline-block; margin-bottom:14px; padding:7px 14px; border-radius:999px; background:#111; color:#fff; font-size:.78rem; font-weight:600; letter-spacing:.02em; text-transform:uppercase; } .sb-main-title{ font-size:clamp(2rem,4vw,3.2rem); line-height:1.08; margin:0 0 14px; color:#111; } .sb-subtitle{ max-width:820px; margin:0; font-size:clamp(1rem,1.8vw,1.16rem); color:#4a4f55; } .sb-article p{ margin:0 0 18px; font-size:1.05rem; } .sb-article h2{ margin:56px 0 16px; font-size:clamp(1.55rem,2.6vw,2.2rem); line-height:1.2; color:#111; } .sb-article h3{ margin:28px 0 10px; font-size:clamp(1.15rem,1.9vw,1.32rem); line-height:1.35; 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justify-content:center; align-items:center; margin:55px auto; width:100%; } .sb-banner-image{ display:block; max-width:100%; width:auto; height:auto; border-radius:22px; } .sb-newsletter-box{ background:#D3D3D3; border-radius:28px; padding:50px; } .sb-newsletter-title{ color:#111111; } .sb-newsletter .hs-button{ background:#111111 !important; color:#ffffff !important; } .sb-newsletter .hs-form-field label, .sb-newsletter .hs-form-field legend, .sb-newsletter .hs-richtext, .sb-newsletter .hs-error-msg, .sb-newsletter .submitted-message{ color:#111!important; } .sb-newsletter input, .sb-newsletter textarea, .sb-newsletter select{ width:100%!important; max-width:100%!important; border:1px solid #b7bcc2!important; border-radius:14px!important; padding:12px 14px!important; background:#fff!important; color:#111!important; } .sb-newsletter .hs-button{ border:none!important; border-radius:999px!important; padding:14px 24px!important; font-weight:700!important; } .sb-newsletter .hs-form{margin-top:22px;} @media(max-width:768px){ .sb-article{padding:18px 14px 52px;} .sb-hero{padding:24px 18px;border-radius:24px;} .sb-grid{grid-template-columns:1fr;} .sb-newsletter-box{padding:28px 20px;} .sb-table{min-width:100%;} } <\/style> <div class=\"sb-article\"> <section class=\"sb-hero\"> <span class=\"sb-badge\">SB Connect Magazine<\/span> <h2 class=\"sb-main-title\">Fashion baskets and the in-store shopping experience<\/h2> <p class=\"sb-subtitle\">A customer-side look at why carrying products comfortably matters inside fashion retail stores.<\/p> <\/section> <p>I pick out a stunning dress that catches my eye. As I lift it to my shoulder, the gigantic net sack turns into a bottomless pit. The dress is folded carefully, and as soon as it goes in, I feel the bag\u2019s resistance, like it\u2019s trying to hold onto the dress for dear life. It\u2019s a power struggle, and I\u2019m losing. By now, I\u2019m beginning to suspect that my shopping bag is plotting against me.<\/p> <p>As two pairs of jeans, some shoes, and a few tops go in, it\u2019s heaving like a bad case of the midriff bulge after a big lunch. The bag&#8217;s construction seems to be defying physics, with seams straining as if they\u2019re on the brink of surrender. Meanwhile, I\u2019m trying to keep my cool while the bag\u2019s thin handles have been digging into my shoulder like a small, relentless vice for the last 30 minutes.<\/p> <a class=\"sb-banner-link\" href=\"https:\/\/sbshoppingbasket.com\/en\/study-cases-landing\/\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" class=\"sb-banner-image\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/billboard-banner-retail-study-cases.gif\" alt=\"SB Shopping Basket study cases\" loading=\"lazy\" title=\"\"> <\/a> <div class=\"sb-highlight\"> <p class=\"sb-quote\">When I\u2019m finally ready to pay, I make my way to the tills. By now, it\u2019s not just the weight. It\u2019s the <em>sheer awkwardness<\/em>.<\/p> <\/div> <p>Like I\u2019m toting a huge sack of wet laundry, the net bag keeps swinging into my legs and bumping into innocent bystanders. I start avoiding eye contact with fellow shoppers, praying they don\u2019t notice my increasingly desperate struggle. At one point, I\u2019m convinced that the bag itself is trying to make me trip. I mean, what\u2019s a few more shopping-induced bruises, right?<\/p> <p>In the next store, rather than a giant net sack, I\u2019m faced with an old-school metal shopping basket. Now these are fine for picking up a few oranges and apples at the grocery store but useless for clothes shopping. They\u2019re so irritatingly shaped they clang into my leg constantly and the handles pinch repeatedly.<\/p> <p>Am I just being overly fussy? No. There\u2019s proof that lugging around over-stuffed fabric bags is bad for your physical health, too. With the recent phasing out of plastic carrier bags in the last decade, shoppers now bring their own fabric totes to carry their items. Physiotherapists all <a href=\"https:\/\/www.abc.net.au\/news\/2018-07-22\/overloaded-reusable-bags-causing-injuries-for-shoppers\/10017294\" rel=\"nofollow noopener\" target=\"_blank\">over the world<\/a> have been reporting a slew of rotator cuff injuries, triggered by the weight of their shopping bags.<\/p> <div class=\"sb-highlight\"> <p class=\"sb-quote\">My verdict? Clothing retailers need to do better when it comes to their consumer experience.<\/p> <\/div> <p>Their customers need to be able to carry their items in-store using a sturdy fashion basket, with a comfortable grip, enough space for all their fabulous finds that does not weigh them down.<\/p> <a class=\"sb-banner-link\" href=\"https:\/\/sbshoppingbasket.com\/en\/study-cases-landing\/\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" class=\"sb-banner-image\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/billboard-banner-retail-study-cases.gif\" alt=\"SB Shopping Basket study cases\" loading=\"lazy\" title=\"\"> <\/a> <p>When shopping abroad in the past, I remember using a basket on wheels, the kind you sometimes get in supermarkets. It was spacious and no matter how much clothing I put in, it was like pushing a cloud. No fiddling with giant nets and no awkward collisions with strangers who think I\u2019m plotting an obstacle course. It made browsing so much easier and I spent much longer in the store too, because when your fashion basket rolls, you can shop &#8217;til you drop\u2026without actually dropping anything.<\/p> <p>Above all, a pleasant clothes shopping trip shouldn\u2019t come with a side order of shoulder pain and awkward encounters. It\u2019s high time fashion stores offered practical solutions that keep our shopping woes at bay\u2014because we all deserve a little retail therapy without the physical aftermath<\/p> <section class=\"sb-newsletter sb-newsletter-box\"> <h2 style=\"color: black;\">Become a newsletter subscriber and be among the first to read our new articles! <\/h2>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n\n<script>\nhbspt.forms.create({\n    region: \"eu1\",\n    portalId: \"24883085\",\n    formId: \"02a2b237-0cd7-4c2e-85a5-6d4a693506a6\"\n});\n<\/script>\n<\/section> <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bddb083 e-flex e-con-boxed e-con e-child\" data-id=\"bddb083\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26acbfc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"26acbfc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Presenting Ellen Grace Jones: a fashion journalist with an impeccable career and a distinctive vibrancy, who has left her mark in Vogue Arabia, Huffington Post, and with iconic brands like Harrods, Bentley, Jumeirah, and PUMA.\u00a0 Known for her unique blend of professionalism and flair, Ellen masterfully transforms every story into an unforgettable experience, capturing the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[332],"tags":[],"class_list":["post-9860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-case-insights"],"_links":{"self":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/9860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/comments?post=9860"}],"version-history":[{"count":6,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/9860\/revisions"}],"predecessor-version":[{"id":19655,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/9860\/revisions\/19655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/media\/9904"}],"wp:attachment":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/media?parent=9860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/categories?post=9860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/tags?post=9860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}