{"id":7296,"date":"2019-04-25T08:50:21","date_gmt":"2019-04-25T06:50:21","guid":{"rendered":"https:\/\/sbshoppingbasket.com\/?p=7296"},"modified":"2026-07-15T11:15:07","modified_gmt":"2026-07-15T09:15:07","slug":"average-ticket-size-shopping-basket-capacity-key-factor","status":"publish","type":"post","link":"https:\/\/sbshoppingbasket.com\/en\/connect-magazine\/average-ticket-size-shopping-basket-capacity-key-factor\/","title":{"rendered":"Average ticket size: The shopping basket capacity is a key factor."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7296\" class=\"elementor elementor-7296 elementor-588\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3edae2ff e-flex e-con-boxed e-con e-parent\" data-id=\"3edae2ff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9ac5db elementor-widget elementor-widget-text-editor\" 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underline;\n}\n\n.sb-newsletter-box {\n  background: #D3D3D3;\n  border-radius: 28px;\n  padding: 50px;\n}\n\n.sb-newsletter h2 {\n  margin-top: 0 !important;\n}\n\n.sb-newsletter .hs-button {\n  background: #111 !important;\n  color: #fff !important;\n  border: none !important;\n  border-radius: 999px !important;\n  padding: 14px 24px !important;\n  font-weight: 700 !important;\n}\n\n.sb-newsletter .hs-form-field label,\n.sb-newsletter .hs-form-field legend,\n.sb-newsletter .hs-richtext,\n.sb-newsletter .hs-error-msg,\n.sb-newsletter .submitted-message {\n  color: #111 !important;\n}\n\n.sb-newsletter input,\n.sb-newsletter textarea,\n.sb-newsletter select {\n  width: 100% !important;\n  max-width: 100% !important;\n  border: 1px solid #b7bcc2 !important;\n  border-radius: 14px !important;\n  padding: 12px 14px !important;\n  background: #fff !important;\n  color: #111 !important;\n}\n\n.sb-newsletter .hs-form {\n  margin-top: 22px;\n}\n\n@media (max-width: 768px) {\n  .sb-article {\n    padding: 18px 14px 52px;\n  }\n\n  .sb-hero {\n    padding: 24px 18px;\n    border-radius: 24px;\n  }\n\n  .sb-grid {\n    grid-template-columns: 1fr;\n  }\n\n  .sb-img-grid {\n    grid-template-columns: 1fr;\n  }\n\n  .sb-newsletter-box {\n    padding: 28px 20px;\n  }\n\n  .sb-table {\n    min-width: 100%;\n  }\n}\n<\/style>\n\n<div class=\"sb-article\">\n\n  <section class=\"sb-hero\">\n    <span class=\"sb-badge\">SB Connect Magazine<\/span>\n    <h1 class=\"sb-main-title\">Basket Capacity: The Key Factor for Increasing Average Ticket<\/h1>\n    <p class=\"sb-subtitle\">According to a Nielsen study, a larger-capacity basket can increase the average ticket by up to 18%. But usable capacity, ergonomics and wheels matter just as much as liters.<\/p>\n  <\/section>\n\n  <div class=\"sb-quick-answer\">\n    <p>Shopping basket capacity directly influences the average ticket because it determines how much a customer can buy before feeling overwhelmed. According to Nielsen (2017), a larger basket can increase the ticket by up to <span class=\"sb-stat\">18%<\/span>. <strong>SB Shopping Basket<\/strong> manufactures the widest range on the market in Spain: from 10 to 91 liters, with horizontal baskets (XXL 80L, Match 86L), vertical baskets (Bond 70L, Superbond 91L) and polyurethane wheels with double ball bearings that produce 30% less noise. Manufactured under ISO 9001, supplying retailers in over 70 countries.<\/p>\n  <\/div>\n\n  <p class=\"sb-lead\">Increasing the average ticket is every retailer&#8217;s goal, and basket and cart capacity is a fundamental factor in achieving it. The market is increasingly competitive. Retail chains fight every day to boost profits and win leadership in their sector. Getting the most out of every customer who walks into the store is essential \u2014 and that&#8217;s exactly what the average ticket measures.<\/p>\n\n  <a class=\"sb-banner-link\" href=\"https:\/\/sbshoppingbasket.com\/en\/study-cases-landing\/\" target=\"_blank\" rel=\"noopener\">\n    <img decoding=\"async\"\n      class=\"sb-banner-image\"\n      src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/billboard-banner-retail-study-cases.gif\"\n      alt=\"SB Shopping Basket case studies\"\n    \/>\n  <\/a>\n\n  <h2>What is the average ticket and why does it matter?<\/h2>\n  <p>A store&#8217;s average ticket is the total revenue of a store divided by the number of customers. It&#8217;s a <strong>key metric<\/strong> for designing growth strategies and business plans.<\/p>\n  <p>Increasing what a customer spends on each visit involves a combination of factors: price, product range, promotions, agility and also <strong>how the shopper carries their purchases<\/strong> around the store.<\/p>\n\n  <div class=\"sb-highlight\">\n    <p class=\"sb-quote\">According to the study conducted by Nielsen in 2017, a larger shopping basket can increase the average ticket by up to <span class=\"sb-stat\">18%<\/span>.<\/p>\n  <\/div>\n\n  <h2>Usable capacity: it&#8217;s not just about liters<\/h2>\n  <p>However, the user experience is fundamental. It isn&#8217;t simply about filling stores with bigger baskets. A basket or cart needs to be able to carry all of a customer&#8217;s purchases without requiring extra effort, so the customer can enjoy their visit and doesn&#8217;t give up on adding more items just because carrying them becomes too much work.<\/p>\n  <p>The <strong>internal geometry<\/strong>, straight walls, weight distribution and wheel quality determine a basket&#8217;s <strong>real usable capacity<\/strong>, which can differ significantly from its nominal capacity in liters.<\/p>\n\n  <div class=\"sb-grid\">\n    <div class=\"sb-card\">\n      <h3>Straight walls<\/h3>\n      <p>Allow large, bulky items to be placed that wouldn&#8217;t fit in baskets with sloped walls. Delay the feeling of the basket being full.<\/p>\n    <\/div>\n    <div class=\"sb-card\">\n      <h3>Stable base<\/h3>\n      <p>A well-designed base allows products of different sizes to be stacked without the basket becoming unstable during the shopping trip.<\/p>\n    <\/div>\n    <div class=\"sb-card\">\n      <h3>Weight distribution<\/h3>\n      <p>Good weight distribution reduces perceived effort and lets the customer keep shopping without premature fatigue.<\/p>\n    <\/div>\n    <div class=\"sb-card\">\n      <h3>Maneuverability at full load<\/h3>\n      <p>Double ball-bearing wheels ensure the basket is easy to move even when fully loaded.<\/p>\n    <\/div>\n  <\/div>\n\n  <h2>Ergonomics and wheels: the differentiator no one sees but everyone feels<\/h2>\n  <p>SB Shopping Basket manufactures all its wheeled baskets with <strong>double ball-bearing wheels<\/strong>. This system guarantees perfect maneuverability even at maximum load.<\/p>\n  <p>Another important factor is the polyurethane finish on all wheels. This material means SB baskets produce <span class=\"sb-stat\">30% less<\/span> noise than standard wheels on the market. This difference is especially noticeable on busy days. Reducing in-store noise helps make the shopping experience more pleasant and, as a result, increases the average ticket.<\/p>\n\n  <div class=\"sb-highlight\">\n    <p class=\"sb-quote\">When the basket rolls easily and quietly, the shopping trip lasts longer. The customer doesn&#8217;t get tired, doesn&#8217;t feel stressed, and keeps adding products.<\/p>\n  <\/div>\n\n  <h2>The largest-capacity baskets on the market<\/h2>\n  <p>SB Shopping Basket offers the <strong>widest range<\/strong> of high-capacity baskets on the European market, with solutions for every type of store and shopping mission.<\/p>\n\n  <div class=\"sb-img-grid\">\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/2018\/07\/XXL-Customized-uai-516x516.jpg\" alt=\"XXL 80L basket by SB Shopping Basket\" title=\"\">\n      <figcaption><strong>XXL 80L<\/strong>The largest horizontal wheeled basket<\/figcaption>\n    <\/figure>\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/2021\/03\/bond_ral6018-uai-720x488.jpg\" alt=\"Bond 70L basket by SB Shopping Basket\" title=\"\">\n      <figcaption><strong>Bond 70L<\/strong>Vertical basket with optional brake<\/figcaption>\n    <\/figure>\n    <figure>\n      <img decoding=\"async\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/2021\/03\/Shopping-Basket-Superbond_Blue-uai-720x488.jpg\" alt=\"Superbond 91L basket by SB Shopping Basket\" title=\"\">\n      <figcaption><strong>Superbond 91L<\/strong>The largest vertical capacity on the market<\/figcaption>\n    <\/figure>\n  <\/div>\n\n  <p>The Bond and Superbond vertical basket range lets the equipment take up the same aisle space as a classic basket while offering a shopping cart&#8217;s carrying capacity. <strong>Two units fit side by side<\/strong> in a standard one-meter aisle, improving flow without reducing the customer&#8217;s carrying capacity.<\/p>\n\n  <div class=\"sb-prob-wrap\">\n    <h3 class=\"sb-prob-titulo\">How each SB product helps increase the average ticket<\/h3>\n    <p class=\"sb-prob-sub\">Each model is designed for a specific shopping profile. This table shows the expected impact on average ticket by product.<\/p>\n    \n\n    <table class=\"sb-prob\">\n      <thead>\n        <tr>\n          <th>SB product<\/th>\n          <th>Capacity and format<\/th>\n          <th>Impact on average ticket<\/th>\n        <\/tr>\n      <\/thead>\n      <tbody>\n        <tr>\n          <td><strong>Fit 26L<\/strong><\/td>\n          <td>Ergonomic hand basket. 47% less carrying effort.<\/td>\n          <td>Extends time spent in-store. Customers don&#8217;t abandon their shopping due to fatigue.<\/td>\n        <\/tr>\n        <tr>\n          <td><strong>Great 28L<\/strong><\/td>\n          <td>Durable hand basket. Lockable handle. High turnover.<\/td>\n          <td>Ideal for medium shops. Reduces breakage and restocking.<\/td>\n        <\/tr>\n        <tr>\n          <td><strong>Barcelona 54L<\/strong><\/td>\n          <td>Horizontal wheeled basket. 54L. The most sought-after in the range.<\/td>\n          <td>Dual use, by hand or on wheels. Enables an effortless mid-size shop.<\/td>\n        <\/tr>\n        <tr>\n          <td><strong>XXL 80L<\/strong><\/td>\n          <td>Horizontal wheeled basket. 80L. The largest horizontal basket on the market.<\/td>\n          <td>Up to 18% higher average ticket on large shops. Straight walls for bulky items.<\/td>\n        <\/tr>\n        <tr>\n          <td><strong>Match 86L<\/strong><\/td>\n          <td>Horizontal wheeled basket. 86L. Snap-off removable wheels.<\/td>\n          <td>Cart-level capacity in basket format. Delays early shopping abandonment.<\/td>\n        <\/tr>\n        <tr>\n          <td><strong>Bond 70L<\/strong><\/td>\n          <td>Vertical wheeled basket. 70L. Optional brake for slopes up to 10%.<\/td>\n          <td>High capacity in narrow aisles. Two units fit side by side within 1 meter.<\/td>\n        <\/tr>\n        <tr>\n          <td><strong>Superbond 91L<\/strong><\/td>\n          <td>Vertical wheeled basket. 91L. The largest vertical capacity on the market.<\/td>\n          <td>Cart-level capacity in a minimal footprint. Ideal for supermarkets, DIY, home and apparel stores.<\/td>\n        <\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n\n  <a class=\"sb-banner-link\" href=\"https:\/\/sbshoppingbasket.com\/en\/study-cases-landing\/\" target=\"_blank\" rel=\"noopener\">\n    <img decoding=\"async\"\n      class=\"sb-banner-image\"\n      src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/billboard-banner-retail-study-cases.gif\"\n      alt=\"SB Shopping Basket case studies\"\n    \/>\n  <\/a>\n\n  <h2>Commitment to customers and to results<\/h2>\n  <p>SB Shopping Basket is committed to helping its customers with products designed for real in-store use and built to help increase the average ticket. All baskets are manufactured in Spain under <strong>ISO 9001 certification<\/strong>, with polyurethane double ball-bearing wheels, one-piece construction and planned supply for retailers in over 70 countries.<\/p>\n\n  <div class=\"sb-highlight\">\n    <p class=\"sb-quote\">It&#8217;s not enough to offer big baskets. You need to offer baskets that customers actually want to use. Ergonomics, quietness, maneuverability and usable capacity are the four factors that turn a basket into a sales tool.<\/p>\n  <\/div>\n\n  <div class=\"sb-links-box\">\n    <p><strong>SB Shopping Basket<\/strong> manufactures shopping baskets and carts in Spain for retailers in over 70 countries. Range from 10 to 91 liters, one-piece construction, polyurethane double ball-bearing wheels and planned supply under ISO 9001 and ISO 28000.<\/p>\n    <p>\n      \n      \u2192 How to choose a shopping basket<br>\n      \u2192 See the full SB range<br>\n      \u2192 Retail store optimization<br>\n      \u2192 Basket and cart manufacturers in Europe\n    <\/p>\n  <\/div>\n\n  <section class=\"sb-newsletter sb-newsletter-box\">\n    <h2 style=\"color: black;\">Subscribe to our newsletter and be the first to receive our articles!<\/h2>\n    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n    <script>\n      hbspt.forms.create({\n        region: \"eu1\",\n        portalId: \"24883085\",\n        formId: \"02a2b237-0cd7-4c2e-85a5-6d4a693506a6\"\n      });\n    <\/script>\n  <\/section>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SB Connect Magazine Basket Capacity: The Key Factor for Increasing Average Ticket According to a Nielsen study, a larger-capacity basket can increase the average ticket by up to 18%. But usable capacity, ergonomics and wheels matter just as much as liters. Shopping basket capacity directly influences the average ticket because it determines how much a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[320],"tags":[],"class_list":["post-7296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-equipment-strategy"],"_links":{"self":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/7296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/comments?post=7296"}],"version-history":[{"count":7,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/7296\/revisions"}],"predecessor-version":[{"id":20207,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/7296\/revisions\/20207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/media\/3502"}],"wp:attachment":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/media?parent=7296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/categories?post=7296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/tags?post=7296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}