{"id":7220,"date":"2019-10-18T12:08:08","date_gmt":"2019-10-18T10:08:08","guid":{"rendered":"https:\/\/sbshoppingbasket.com\/?p=7220"},"modified":"2024-07-29T09:29:13","modified_gmt":"2024-07-29T07:29:13","slug":"circular-economy-retail-sector","status":"publish","type":"post","link":"https:\/\/sbshoppingbasket.com\/en\/blog\/circular-economy-retail-sector\/","title":{"rendered":"Circular economy in the retail sector"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>What is the circular economy?<\/strong><\/h2>\n\n\n\n<p>In recent years there has been much talk about circular economy, but are you sure what it is?<\/p>\n\n\n\n<p>The circular economy aims to reduce the amount of waste by making the most of raw materials and resources.&nbsp;<\/p>\n\n\n\n<p>In the 50s that is when plastic began to be manufactured industrially, 2 million tons were produced. Today this figure has increased to 8,500 million tons per year, so it is not surprising that more than 8 million tons of plastic end up in the oceans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"http:\/\/resources.sbshoppingbasket.com\/fr\/es\/ebook-retail-3-recycling-a-new-opportunity-for-your-business\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/h3>\n\n\n\n<p>The circular economy aims to reuse and give a new life to raw materials and products. From post-industrial or post-consumer recycling processes through the sale of reconditioned or second-hand products.<\/p>\n\n\n\n<p>Based on the<a href=\"https:\/\/www.ellenmacarthurfoundation.org\/\" rel=\"nofollow noopener\" target=\"_blank\">&nbsp;Ellen MacArthur Foundation<\/a>&nbsp;\u2013 one of the most important in the field of circular economy \u2013 it has four basic pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eco-design<\/strong>: a product designed with a low environmental impact throughout its life cycle.<\/li>\n\n\n\n<li><strong>Reverse logistics<\/strong>: connect the end of the supply chain (returns or waste) to start a new supply chain to convert it into raw material or put it back on sale.<\/li>\n\n\n\n<li><strong>Circular business models<\/strong>: product rental<\/li>\n\n\n\n<li><strong>Organizational boundaries<\/strong><\/li>\n<\/ul>\n\n\n\n<p>According to the Ellen MacArthur Foundation, the circular economy has four basic components: ecological design (everything related to the product specification), reverse logistics (everything related to the end of the useful life), commercial models (such as loans or leases) and organizational limits (cultural and legal conditions: the context of the company).<\/p>\n\n\n\n<p>Another arduous task of the circular economy is to fight against programmed obsolescence by manufacturers whose main intention is to reduce the life cycle of a product and that the user must acquire a new one. This linear cycle is not sustainable.<\/p>\n\n\n\n<p>But how is the circular economy being implemented in the different retail sectors?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Circular economy in the retail sector<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>FASHION<\/strong><\/h4>\n\n\n\n<p>In recent decades, we have seen how <em>fast fashion&nbsp;<\/em>has been implemented by the retail textile giants. In cycles of less than 3 weeks, the collections of these colossi are designed, made, and distributed. It is another model of programmed obsolescence that psychologically makes us think that the garments we acquired a few weeks ago are already outdated and therefore obsolete.<\/p>\n\n\n\n<p><br>In contrast, Circular Fashion appears. The term was first used in 2014 by H&amp;M and today it already has parades, events,\u00a0conferences,\u00a0and big brands like <a href=\"https:\/\/www.nikecirculardesign.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Nike<\/a> that have Circular Fashion programs.<\/p>\n\n\n\n<p><br>What are the characteristics of this new circular strategy?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designing in a way that it is easy to repair and disassemble the parts to be able to recycle it or give it a second life.<\/li>\n\n\n\n<li>Designing with quality materials with a timeless design to maximize its usability.<\/li>\n\n\n\n<li>Made of biodegradable or at least recyclable materials.<\/li>\n\n\n\n<li>Manufactured generating the minimum waste.<\/li>\n\n\n\n<li>Distributed and transported in a sustainable way<\/li>\n\n\n\n<li>That can be used by more than one user throughout its useful life<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Current programs<\/strong><\/h5>\n\n\n\n<p><a href=\"https:\/\/www2.hm.com\/en_gb\/ladies\/shop-by-feature\/16r-garment-collecting.html\" rel=\"nofollow noopener\" target=\"_blank\">H&amp;M Garment Collecting<\/a>&nbsp;encourages users to bring clothing that they do not use or that they don\u2019t want anymore to recycle and transform it. In exchange, the user receives a check worth \u20ac 5, \u20ac 25, or more to spend in their stores.<\/p>\n\n\n\n<p><br>The denim brand&nbsp;<a href=\"https:\/\/www.levistrauss.com\/2015\/07\/21\/clothing-recycling-us-expansion\/\" rel=\"nofollow noopener\" target=\"_blank\">Levi\u2019s<\/a>&nbsp;offers a 20% discount when delivering garments that we no longer want.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Levis IAT 438\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9fFtltalYA8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/purpose.nike.com\/reuse-a-shoe\" rel=\"nofollow noopener\" target=\"_blank\">Nike&nbsp;<\/a>has a shoe recycling program. You just have to find a physical store where you can deposit used shoes and they will transform them into raw material again to be reused as insulators, and rubber floors among others.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Nike Reuse A Shoe\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0WYNI5X9cWY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The denim company&nbsp;<a href=\"https:\/\/mudjeans.eu\/lease-a-jeans\/\" rel=\"nofollow noopener\" target=\"_blank\">Mud Jeans<\/a>&nbsp;rents jeans for&nbsp;$7,50 monthly. It is a circular business model.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Lease A Jeans explained\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/t6BaNVXjsrA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>SUPERMARKETS<\/strong><\/h4>\n\n\n\n<p>The Dutch supermarket brand&nbsp;<a href=\"https:\/\/www.esmmagazine.com\/retail\/albert-heijn-opens-first-circular-economy-supermarket-67869\" rel=\"nofollow noopener\" target=\"_blank\">Albert Heijn<\/a>&nbsp;has opened its first supermarket built 100% sustainable.<\/p>\n\n\n\n<p>For example, the building has been constructed so that steel, roof, and facade can be easily disassembled. Lighting, roof cladding, and many other elements have been manufactured with recycled materials.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>RESTAURANTS<\/strong><\/h4>\n\n\n\n<p>The bases of the circular economy in the restaurant business are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>SUSTAINABLE PURCHASE<\/strong>\n<ol class=\"wp-block-list\">\n<li><br>Local seasonal products if possible ecological to minimize the carbon footprint in transport and avoid water problems in atemporal crops.<\/li>\n\n\n\n<li>Sustainable products (fishing, livestock, fair trade)<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>PLANET CARE<\/strong>\n<ol class=\"wp-block-list\">\n<li>Waste management<\/li>\n\n\n\n<li>Efficiency and energy-saving<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>CONTRIBUTION TO THE SOCIETY<\/strong>\n<ol class=\"wp-block-list\">\n<li><br>Social project<\/li>\n\n\n\n<li>Training and awareness<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n<p>The mobile application Too<a href=\"https:\/\/toogoodtogo.es\/es\" rel=\"nofollow noopener\" target=\"_blank\"> Good To Go<\/a>&nbsp;offers food left over from restaurants like Greene King (a British chain) at half price. It is estimated that after the first year, more than 1000 meals were saved from ending up in the landfill. They are proud to help the planet and the economy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Life of a bread\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Gb-EbieJwfc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"http:\/\/restaurantecasaelena.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Casa Elena<\/a><\/h5>\n\n\n\n<p>This restaurant in Toledo has become an example of the circular economy. Periodically they carry out training courses for their workforce where they are educated in terms of sustainability and reduction of energy consumption. They also recycle 85% of their waste and have an organic garden where they plant seasonal and zero-kilometer products<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a href=\"https:\/\/www.restaurantelastablas-kandco.com\/\" rel=\"nofollow noopener\" target=\"_blank\">K&amp;Co. RESTAURANT<\/a><\/h5>\n\n\n\n<p>This tapas restaurant in Madrid fully meets all the principles of sustainability. To start the restaurant has been built with sustainable natural materials and to maximize the energy efficiency coefficient to spend as little as possible. In terms of suppliers, they only work with local, km 0, fair trade, and sustainable products.<\/p>\n\n\n\n<p>In addition, they only use recycled materials and utensils, are compostable, manage their waste and recycle them, maintain a temperature in a sustainable place, family reconciliation for their employees, etc. For all this, they have the highest rating of the&nbsp;<a href=\"http:\/\/www.ecocook.com\/en\/what-is-ecocook\/\" rel=\"nofollow noopener\" target=\"_blank\">Ecocook certificate&nbsp;<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>ELECTRONICS<\/strong><\/h4>\n\n\n\n<p>The electrical and electronics sector grows by 4% every year in the EU. It is estimated that by 2020 it will manufacture 12 million tons of products. In addition to the quantity, these products pose a danger to the environment as they contain hazardous materials. Despite being a sector that is constantly and rapidly evolving, they do not evolve so easily in a circular matter. This sector is governed by selling cheap large quantities of products regardless mattering the life cycle or their durability. Another difficulty it faces is the fear that circularity might cannibalize its sales. However, they should fear other competing companies that are transforming their business into a circular model at an affordable price. Another handicap is the initial costs of moving from a linear to a circular economy<\/p>\n\n\n\n<p>A solution for the sector would be to manufacture products that are easy to repair, disassemble, and separate to be reused.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>FURNITURE<\/strong><\/h4>\n\n\n\n<p>Ikea has some circular economy programs. They have recently announced their program&nbsp;<a href=\"https:\/\/ww8.ikea.com\/auresource\/buyback\/\" rel=\"nofollow noopener\" target=\"_blank\">Buy-back<\/a>&nbsp;where users can deliver their used Ikea furniture in exchange for a gift voucher to spend in the store. They estimate that they will prevent more than 15,000 pieces of furniture from ending up in the landfill.<\/p>\n\n\n\n<p>Another of the initiatives they propose is to rent office furniture. The program will begin in Holland, Switzerland, Poland, and Sweden where they will test the viability of the project to expand the catalog of products available for rent in more than 30 markets. In the future, they may also rent kitchens in many countries.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"http:\/\/resources.sbshoppingbasket.com\/fr\/es\/ebook-retail-3-recycling-a-new-opportunity-for-your-business\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/2019\/10\/banner-web-lateral-1024x360-ebook3-form.jpg\" alt=\"ebook3-recycling-2\" class=\"wp-image-89890\" title=\"\"><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>REcommerce<\/strong><\/h4>\n\n\n\n<p>The recommerce or inverse trade is the exchange where the user sends to the brand used product to be resold in exchange for discounts to use in new products.<\/p>\n\n\n\n<p>In this way, users can renew their products and continue with the life cycle of the used items.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rei.com\/used\" rel=\"nofollow noopener\" target=\"_blank\">REI<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.eileenfisher.com\/circular-by-design-gfa\/?___store=en&amp;___from_store=default\" rel=\"nofollow noopener\" target=\"_blank\">Eileen Fisher<\/a>&nbsp;are American clothing brands that have this program where users send their used clothing in exchange for credit in their stores.<\/p>\n\n\n\n<p>As we can see, there is a long way to go in terms of circular economy. However, every time society and companies are more aware of the environment and the competitive race ahead. The commercial future goes through a circular economy demanded by users and at some time by governments. Those who start today will be in the lead tomorrow.<\/p>\n\n\n\n<h2><span style=\"color: #000000;\"><img decoding=\"async\" class=\"alignnone wp-image-102839\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/2021\/12\/email-300x300.png\" alt=\"email\" width=\"50\" height=\"50\" title=\"\"> Sign up for our newsletter and be the first to receive our articles!<\/span><\/h2>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"eu1\",\n\tportalId: \"24883085\",\n\tformId: \"9d57a4a6-252b-4a8d-bdb2-88cbacb53b7f\"\n});\n<\/script>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -38px; top: -12.8667px;\">\n<div class=\"gtx-trans-icon\" style=\"text-align: center;\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is the circular economy? In recent years there has been much talk about circular economy, but are you sure what it is? The circular economy aims to reduce the amount of waste by making the most of raw materials and resources.&nbsp; In the 50s that is when plastic began to be manufactured industrially, 2 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[189,183],"tags":[],"class_list":["post-7220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","category-retail-industry"],"_links":{"self":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/7220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/comments?post=7220"}],"version-history":[{"count":2,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/7220\/revisions"}],"predecessor-version":[{"id":9517,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/7220\/revisions\/9517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/media\/3402"}],"wp:attachment":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/media?parent=7220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/categories?post=7220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/tags?post=7220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}