{"id":7130,"date":"2021-12-17T10:13:09","date_gmt":"2021-12-17T09:13:09","guid":{"rendered":"https:\/\/sbshoppingbasket.com\/?p=7130"},"modified":"2024-01-09T17:17:54","modified_gmt":"2024-01-09T16:17:54","slug":"retail-trends-2022","status":"publish","type":"post","link":"https:\/\/sbshoppingbasket.com\/en\/blog\/retail-trends-2022\/","title":{"rendered":"Retail Trends 2022"},"content":{"rendered":"\n

Continuing from 2020, the most significant factor that affected the retail trends in 2021 is the global COVID-19 threat. Unfortunately, it looks as if the pandemic will continue to shape retail trends in 2022 as well. However, not all the retail trends we have today are here because of COVID. It could have accelerated the emergence of many trends, but many of the trends we will have in 2022<\/p>\n\n\n\n

Augmented reality, digital wallets, and robots in stores are just some of the trends that will revolutionize the future of the retail industry. We tell you which will be the most important retail trends in 2022.<\/strong>\u00a0In addition, we will show you how these trends will influence the jobs and skills of the future.<\/p>\n\n\n\n

To conclude with the introduction, e-commerce, and online shopping caused the first wave of changes in the traditional way of shopping. We are before the second wave of revolution: virtual reality arrives, robots in stores, delivery through drones\u2026<\/p>\n\n\n\n

Without getting involved any further we went on to list and briefly describe the retail trends of 2022:<\/p>\n\n\n\n

\"banner-web-horizontal-1024x156-ebook5-eng\"<\/a><\/figure>\n\n\n\n

1. Beacon networks (enhance the experience, not the product)<\/h2>\n\n\n\n

The beacon network, also known as Bluetooth Low Energy (BLE) applications, allows any brand, retailer, application, or platform to understand exactly where a customer is in the physical store and offer them a personalized experience.<\/p>\n\n\n\n

Carrefour, the great French multinational, has already officially begun the exploration of this technology. They have equipped 28 of its hypermarkets in Romania with this technology. So this represents a great improvement in the shopping experience for the consumer, such as the generation of personalized offers and discounts to reward customer loyalty. Brands now have the possibility to study and understand the new needs of consumers. On top of that, they can interact with them using innovative tools.<\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Retail<\/a><\/figure>\n\n\n\n

Source: Rian Boden from NFCW<\/a><\/p>\n\n\n\n

2. Augmented reality<\/h2>\n\n\n\n

Augmented reality is the term used to describe the set of technologies that allow a user to visualize part of the real world through a technological device.<\/p>\n\n\n\n

French cosmetics giant L\u2019Oreal joins the trend of augmented reality in its strategy. L\u2019Oreal has equipped its large team of European sales representatives with augmented reality technology as a method to reach and win over retailers. Thus, retailers can see exactly how to position the stands or products. All this will be seen through 3D technology. Check this video:<\/p>\n\n\n\n

\n