{"id":6988,"date":"2023-02-16T09:45:49","date_gmt":"2023-02-16T08:45:49","guid":{"rendered":"https:\/\/sbshoppingbasket.com\/?p=6988"},"modified":"2023-11-13T14:47:47","modified_gmt":"2023-11-13T13:47:47","slug":"voice-commerce","status":"publish","type":"post","link":"https:\/\/sbshoppingbasket.com\/en\/blog\/voice-commerce\/","title":{"rendered":"Voice commerce"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Not new, it exists already<\/h1>\n\n\n\n<p>Voice recognition is not something new since&nbsp;<strong>it has existed since the 60s<\/strong>, created for mathematical purposes. It was in 2011 that it really developed with the appearance of the Apple SIRI assistance available on the iPhone and it is in 2012 that the competitor of IOS created in their turn their voice assistant Android Google.&nbsp;<\/p>\n\n\n\n<p>With the boom in e-commerce in recent years, companies have taken advantage of \u201cvoice commerce\u201d as a new marketing and sales strategy via voice assistance.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/2022\/08\/pexels-tyler-lastovich-699122-scaled-uai-516x380.jpg\" alt=\"\" class=\"wp-image-108108\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Definition<\/h3>\n\n\n\n<p>Voice commerce is a trend in the e-commerce industry in which consumers use voice recognition software to make purchases. This new trend is beginning to position itself as a key element in the future of online retailing as&nbsp;<strong>30%<\/strong>&nbsp;of all searches are now conducted using a screenless device in addition to the fact that by 2022 voice purchases will reach&nbsp;<strong>40 billion euros<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To facilitate understanding, voice commerce uses technologies that allow users to program or execute tasks on their electronic devices through voice commands. These technologies are used for a variety of purposes, such as listening to music, checking the weather, searching for information online, and performing everyday activities like ordering food and shopping online. This concept refers to the use of voice devices such as Google Home or Amazon Echo, among others, that serve as guides or assistants without the need for a screen.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. How to use it<\/h3>\n\n\n\n<p>The watchwords are simplicity and execution.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;First of all, all you need is your voice and devices with voice assistance such as a smartphone or a voice-activated device like Amazon Echo and Google Home.&nbsp;<\/li>\n\n\n\n<li>You will then have to activate it with a command phrase like the well-known \u201cSay Siri from Apple.&nbsp;<\/li>\n\n\n\n<li>It is required to use the verb or action in the imperative tense for the execution as a trigger. Like for example \u201cSay Siri, order me a cab\u201d, the trigger here would be \u201corder\u201d.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;The device is faithful to your voice, so you must pay attention to your tone and inflections because if the voice is foreign to it the command will not be performed.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/resources.sbshoppingbasket.com\/es\/ebook-retail-6-clickcollect-eng\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/2022\/08\/banner-web-horizontal-1024x156-clickcollect-esp.jpg\" alt=\"banner-web-horizontal-1024x156-click&amp;collect-esp\" class=\"wp-image-108507\" title=\"\"><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Figures<\/h3>\n\n\n\n<p>&#8211; 57% of shoppers are interested in paying by voice<small><\/small><\/p>\n\n\n\n<p>&#8211; 29% of brands offer shopping by voice<small><\/small><\/p>\n\n\n\n<p>&#8211; Voice search is 3.7 times faster than typing<small><\/small><\/p>\n\n\n\n<p>&#8211; 20% of UK households own a smart speaker.<small><\/small><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Example&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/2022\/08\/Captura-1.png\" alt=\"\" class=\"wp-image-108094\" title=\"\"><\/figure>\n\n\n\n<p>Amazon\u2019s<a href=\"https:\/\/consulterce.com\/voice-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">&nbsp;Alexa<\/a>&nbsp;was the first to take the voice commerce turn. Building on its success, Alexa is today:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The first voice assistant and the pioneer of ambient computing.<\/li>\n\n\n\n<li><strong>Hundreds of millions<\/strong>&nbsp;of Alexa-enabled devices worldwide.<\/li>\n\n\n\n<li>More than<strong>&nbsp;15 countries<\/strong>&nbsp;in which Alexa is available with a local language experience, and in more than&nbsp;<strong>70 countries in English&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. The&nbsp;benefits&nbsp;and&nbsp;limits&nbsp;of&nbsp;voice&nbsp;commerce<\/h3>\n\n\n\n<p><strong>Benefits<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Convenience:&nbsp;<\/strong>Ease of use: need your voice and a voice-assisted device. Allows you to multitask as there is a hands-free option.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>24\/7 availability:&nbsp;<\/strong>Use voice assistance 24 hours a day, 7 days a week. Easier and faster, without a long navigation and purchase process.&nbsp;<\/li>\n\n\n\n<li><strong>Quicker to purchase:&nbsp;<\/strong>Customers don\u2019t need to log in or fill in their personal data: a valuable time-saver and a maximum convenience.&nbsp;<\/li>\n\n\n\n<li><strong>Personalization of the shopping experience:&nbsp;<\/strong>Maximum interaction between device and owner: data collection to personalize the customer experience.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Limits<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Restructure the product catalog to fit a voice search through word semantic reclassification work.&nbsp;<\/li>\n\n\n\n<li>&nbsp;Arbitrate and list the product characteristics.&nbsp;<\/li>\n\n\n\n<li>Automate the product catalog and integrate new products by taking into consideration the customer\u2019s history.&nbsp;<\/li>\n\n\n\n<li>Announce the product price in a clear manner and communicate on promotional ads.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. COVID-19: accelerated growth of voice commerce<\/h3>\n\n\n\n<p>Voice commerce has grown rapidly during and after the health crisis as millions of people have been forced to isolate themselves and do all their shopping online. The pandemic via e-commerce has both boosted voice commerce. Voice-assisted sales is not yet at its peak, but it will flourish:&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u2013 The total value of global voice commerce transactions is expected to grow from&nbsp;<strong>$4.6 billion in 2021 to $19.4 billion in 2023,<\/strong>&nbsp;a massive&nbsp;<strong>317%<\/strong>&nbsp;increase.&nbsp;<\/p>\n\n\n\n<p>&#8211; 43% of people who own voice-enabled devices use them to shop online.<small><\/small><\/p>\n\n\n\n<p>&#8211; 40% of people use voice to order or buy something each month.<small><\/small><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. What does voice commerce hold in the future?<\/h3>\n\n\n\n<p>Once the solutions to the many drawbacks are found, voice commerce will turn the tables on e-commerce, both for businesses and for customers. According to Google,\u00a0<strong>20%<\/strong>\u00a0of all searches are already done by voice command. And that about\u00a0<strong>45.2 million Americans in 2021<\/strong>\u00a0have experienced voice commerce shopping, and this number is growing. In the future, it is expected that this option will be an integral part of the online shopping process.\u00a0<\/p>\n\n\n\n<h2><span style=\"color: #000000;\"><img decoding=\"async\" class=\"alignnone wp-image-102839\" src=\"https:\/\/sbshoppingbasket.com\/wp-content\/uploads\/2021\/12\/email-300x300.png\" alt=\"email\" width=\"50\" height=\"50\" title=\"\"> Sign up for our newsletter and be the first to receive our articles!<\/span><\/h2>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"eu1\",\n\tportalId: \"24883085\",\n\tformId: \"9d57a4a6-252b-4a8d-bdb2-88cbacb53b7f\"\n});\n<\/script>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -38px; top: -12.8667px;\">\n<div class=\"gtx-trans-icon\" style=\"text-align: center;\"><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Not new, it exists already Voice recognition is not something new since&nbsp;it has existed since the 60s, created for mathematical purposes. It was in 2011 that it really developed with the appearance of the Apple SIRI assistance available on the iPhone and it is in 2012 that the competitor of IOS created in their turn [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[183],"tags":[],"class_list":["post-6988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-industry"],"_links":{"self":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/6988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/comments?post=6988"}],"version-history":[{"count":1,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/6988\/revisions"}],"predecessor-version":[{"id":6989,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/posts\/6988\/revisions\/6989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/media\/2142"}],"wp:attachment":[{"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/media?parent=6988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/categories?post=6988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbshoppingbasket.com\/en\/wp-json\/wp\/v2\/tags?post=6988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}