Primary health and hygiene

Even though that the pandemic is actively pursuing its course in various parts of the world while in other parts it coexists with daily tasks, business leaders are trying to anticipate what is to come.

The general trend is a consumer much more concerned and cautious in matters of hygiene and health. Despite continuing to buy, the consumer is aware of the risk.

According to the latest consumption data, the main household spending will be:

Freshfood

62%

Personal care

47%

Clothes and shoes

33%

Beauty and cosmetics

29%

The general message globally is that good health is the best defense against COVID-19. For this reason, it has become a priority for many of us. The characteristics that consumers value the most are how beneficial a product is for our health and its availability.

New shopping habits

Today we do not know when this situation will end, nor if a vaccine will be discovered, and how effective it will be. Like, how long will the inoculation last? Can it be manufactured on a large scale to supply the world?

All these questions do not yet have an answer. We should wonder how the market and consumers will behave throughout this process, which currently has no expected completion date.

History has shown us that in periods of uncertainty, consumers tend to adopt an “always on alert” mentality of real risk as well as perceived risk. People are more cautious when it comes to attending events, leisure, or holidays.

 

Global data shows us how 52% of survey respondents will change the way they shop.

  • 70% will be more aware of the hygiene and cleanliness of the establishment.
  • 60% will make larger and less frequent purchases.
  • 44% will make more purchases online.

Despite the difficulties, there are post-covid retail opportunities. Three trends will be essential in all businesses:

CONSUMER SAFETY

We all already know the measures taken by establishments to create a safe shopping experience. In our article, we explain it to you. However, it is necessary to look for differentiating measures with the competition to be in the top of mind of consumers at the level of safety and hygiene.

What extraordinary security measures can be offered to minimize the feeling of risk in consumers?

For example, one way to do this is with our antibacterial basket and trolley handles. The fact that 99% of bacteria and fungi do not proliferate will give the consumer the feeling that the establishment cares about everyone’s safety.

banner-web-1024x100-eng

The basic measures of hydroalcoholic gel, protection screens, social distancing, etc. are already standard measures that the public demands and does not see as extraordinary.

It is known to all those normal activities that we carried out before the pandemic are still not carried out due to the fear in consumers. For example, going to the movies, or other leisure activities show latent fear.

This exceptional investment will benefit brands that decide to go one step further to provide the security that today’s market yearns for. At first, no one knew if all this would be temporary or would be established but the outbreaks that emerged in second and third waves suggest that the new paradigm is here to stay.

DIGITAL ACCELERATION

Despite the great efforts of companies and how many of them have reinvented themselves in a matter of a few months to serve the needs of their customers, moving towards digitization is already essential. This was already happening but like many other things, the pandemic has accelerated its implementation.

HAPTIC TECHNOLOGY

The use of smartphones as a general interface is expected. Bridging the physical and digital. The use of facial and voice recognition will be extended to avoid physical contact. The development and implementation of haptic technology in virtual reality systems are also accelerating. Thanks to sensory gloves, this technology allows the user to feel what they are experiencing through virtual reality. There had always been a sensory barrier in VR which limited the experience. However, the need to create new digital experiences that are as close to reality as possible is developing this technology at full speed.

For example, brands could offer this experience so that the user can feel their products safely.

TRANSPARENCY

Throughout this decade, we have seen consumer interest grow in manufacturing processes, value chain, sustainability, etc.

The manufacturing origin of the products is an important added value when making the purchase decision. As a result of this pandemic, a large part of the market has realized the danger of relocating its manufacturing processes to countries where labor is cheap, such as China. At the beginning of the epidemic, China stopped manufacturing and supplying raw materials to the entire world, which meant a global shortage.

Similarly, proximity plays a vital role. The fact that a product made in a distant country travels half the planet until it reaches our hands creates confusion and mistrust.

On the other hand, even though the virus has positioned itself as the main global concern, sustainability is also on everyone’s mind. This pandemic has made us realize the fragility of the markets and especially the planet and the living beings that we inhabit. Therefore, investing in sustainable production processes has great value in everyone’s mind.

At Shopping Basket we are aware of this, which is why we have a line of post-consumer recycled products where 95% of the plastic used comes from yellow containers on the street.

logo-sb-re-cycling-300x147
pack-shot-recycled

History reminds us that the great adversities that civilization has been facing also present great opportunities. Listening to your audience and giving them what they ask for will position your brand as a benchmark for security, commitment, and transparency.

banner-web-horizontal-1024x156-ebook4-eng

 

If you want to know the latest trends in retail, the new normal that the sector is facing and much more news, we invite you to take a look at other articles on our blog.